Not by someone who read about the problem in a market report. By someone who lived it.
Every Saturday from 9 to 2, all through high school, Emi Rodriguez sat in a classroom getting certified as a Patient Care Technician. Got the NHA certification. Started shadowing clinics across El Paso — different specialties, different workflows, same problem everywhere.
The problem was simple and infuriating. A new patient walks in. Staff hands them a clipboard with 18 pages. Patient fills it out. Then a staff member retypes every answer into the EHR. Then another staff member retypes it again for a different department. The patient's name and date of birth appear on almost every single page — written and retyped over and over while that same patient sits in the waiting room, in pain, getting angry at a receptionist who is doing everything right.
Emi switched to Computer Science at UTEP. Not to "enter tech." To fix the specific thing that made working in a clinic feel pointless. Looked back at the problem with fresh eyes and realized nobody had built the right solution for the clinics that needed it most — the ones without IT departments, without six-figure software budgets, without time to migrate to yet another system.
Sorta was built to fix that. Not to replace EHRs. Not to become a scheduling tool. Not to be another platform clinics have to learn. Just to make sure that when a patient gives their information once, they never have to give it again.
CEO & Co-Founder
Former Patient Care Technician. UTEP Computer Science. Emi built Sorta because he spent years watching clinic staff drown in paperwork while patients waited in pain — and couldn't find a product that actually fixed it for clinics that didn't have IT departments or enterprise budgets. He handles sales, outreach, and the relationship between Sorta and the clinics using it.
CTO & Co-Founder
Ian built the entire Sorta product — the sync engine, the AI form parser, the PDF generation system, the multi-tenant backend — from scratch. The intake portal that clinics use today was shipped on a Friday night starting at 8PM. Ian doesn't wait to be told what to build.
CMO & Co-Founder
Lembit leads growth, outreach, and competitive research for Sorta. Originally from Mexico City, Lembit brings a perspective on the underserved clinic market that goes beyond El Paso — and a relentless focus on making sure the right clinics find Sorta before they spend another year retyping patient names.
Lead Outreach & Clinic Operations
Dorian works the front lines of clinic outreach for Sorta — finding the practices that are buried in paperwork and making sure they know a better way exists. He's the first voice most clinics hear before they ever see the product.
Rosie Sanchez
Assistant CIO · Texas Tech Health Sciences
19 years in healthcare IT. Rosie has seen every EHR, every workflow, and every failed implementation. She validated Sorta's core thesis from the inside — and continues to advise on product direction, compliance, and how healthcare actually works at the operational level.
Perry Hall
RCM Expert · MED3000
Revenue cycle management expert with deep experience in how clinics get paid — and how administrative failures cost them money. Perry advises on the Tier 2 payer workflow roadmap and the intersection of intake automation and billing.
Every other intake tool makes you adopt their forms or their templates. Sorta works with the PDFs your clinic already uses. Upload them once. They're yours forever.
Patient information entered one time — by the patient on their phone, or by staff at the desk — flows automatically across every form in the packet. Nobody retypes anything.
Your EHR stays. Your workflow stays. Your staff doesn't need training. Sorta sits on top of everything you already have and handles the paperwork layer.
"One clinic using Sorta every single day and saying 'don't take this away.' Everything else serves that goal."
— The north star we check every decision against
See how Sorta worksBook a 15-minute demo. We'll show you Sorta working with your actual forms — honest conversation, no sales script.
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